Research Issues and Services
Our research services encompass a host of common issues:
- New Product Development
- Customer Response to New Products (Features, Functions, Value)
- Customer Needs Determination
- Customer Audit/Satisfaction
- Corporate and Brand Identity
- Product Naming, Branding and Positioning
- Marketing Communications Testing
- Marketing Programs Requirements
The services we can provide to address these issues include
- Focus groups
- In-depth interviews - telephone or in-person
- Web-based or telephone surveys
- Customer and design partner round tables
- Seminars and training
- White papers
- Custom services